Peter runs Camp Tree and writes about referrals, systems, and camp leadership.
Sep 22, 2026
โข
2 min read
How one camp finally connected marketing spend to real enrollments.
Sep 15, 2026
Word of mouth you never acknowledge is word of mouth you're quietly counting on.
Sep 1, 2026
Most camps count one camper and one summer, then wonder why the program never gets buy in.
Aug 25, 2026
Word of mouth peaks the week camp ends. Then it quietly fades.
Jun 16, 2026
The mistake isn't losing them. It's being surprised when they leave.
Jun 3, 2026
The best feedback often comes before parents fill out a form
May 26, 2026
And the small problems they create all summer long
Apr 29, 2026
1 min read
The small moments that determine whether families come back
Apr 21, 2026
And how to do one without resistance from your team
Mar 17, 2026
4 min read
Why good leadership often means choosing the boring solution
Mar 10, 2026
5 min read
The admin trap that stops camps from innovating
Mar 3, 2026
What directors are really worried about
Feb 24, 2026
3 min read
The magic we only get if campers show up
Feb 17, 2026
The invisible work behind the moments campers remember.
Feb 10, 2026
The most common reasons camps hesitate โ and why theyโre reasonable
Feb 3, 2026
Real numbers from camps that are getting referrals to work.
Jan 27, 2026
Build trust first. Let word of mouth do the rest.
Jan 20, 2026
A few common objections to camp and how to address them
Jan 13, 2026
Learn what most camps get wrong about referrals โ and how to fix it.
Apr 18, 2025
Don't put up with document limitations
Apr 11, 2025
The key to transforming your staff hiring
Apr 4, 2025
How to extend the software you already use
Mar 28, 2025
All about my secret weapon for camp work
Mar 21, 2025
Make time for the important things at camp
Mar 14, 2025
On building apps for camp
